LOVE IN CITY

The ultimate white tableware made of PREMIUM WHITE. It is thin, light, and beautiful while maintaining its strength. Relief full of elegance, A form that enhances the food. This is a sophisticated series that will become more lovable as time passes.

【concept】 The ultimate white tableware created using Noritake's technology. A nostalgic atmosphere Although the design has a long history, it never feels old because it has the elegance of Old Noritake. Because I inherited it in my current style. For everyday use or entertaining, you can use any Japanese, Western, or Chinese style. It goes well with cooking and creates a rich dining experience.

[Origin of the name] What is cher blanc? The literal translation is "Dear White" in French. I hope that the tableware you use every day will be loved and important to you on both sunny and rainy days. I named it with this in mind.

・Premium White*1 Adopts new material ・Thin, light, and beautiful material while maintaining strength ・The ultimate shiny and beautiful white tableware ・Stackable form with excellent storage*2 ・Microwave and dishwasher compatible *3 ・A wide variety of items to suit a wide range of dietary needs ・Elegant relief in a simple shape that you will never get tired of ・Easy to coordinate with any dish ・Adopts an open stock system that is convenient for replenishment

*1This is one of the fine porcelain originally developed by Noritake. *2 Excludes those with handles. *3Excluding those with gold and silver decorations.

countryoforigin: Japan